The Franchise In Mexico – Nigel Mayne Places a Stake In The Ground
Vicente Fox and Nigel Mayne at Babson College April 2010
Late last year, I spent two highly energizing, long planned weeks on a strategic business trip to Mexico City to explore expanding into the region. The Mexican market has amongst the highest growth potential for the franchise business model outside North America.
In each of the last 5 five years, growth in franchising in Mexico has been between 13% and 17% per annum. The Mexican market is also very accepting of both U.S. and Canadian brands, providing is a great exporting opportunity. MatchPoint will work with locally recruited consultants to develop local brands for this market as well.
With the experience now of the successful establishment of our UK and Ireland MatchPoint Franchise Consulting Network, we know our business model works in the international environment. We have opened the New Year 2011 with the recruiting of our first Mexican- based consultant and have two more appointments in the pipeline. We expect to have two dozen by the close of 2011.
This strategic direction for MatchPoint, taken some time ago, was very much reinforced by an impromptu meeting with the former Mexican president Vicente Fox, in early April, 2010. We discussed the significant growth potential of the Mexican franchise market during the Latin American Entrepreneurship Forum at Babson College in Wellesley, Massachusetts. That Vicente Fox is a great believer in the franchising model is hardly surprising.. His dramatic and successful career in business and his rise to the top of Coca-Cola de México is well documented. He expressed his firm belief firmly that franchising will continue to contribute to the future economic growth of Mexico.
Legislation in Mexico has adapted and evolved as franchising, particularly that of local Mexican brands has become more widely known in the last 20 years. It has also taken into account the protection of franchisees and would-be investors in this attractive and resilient small business model.
I founded MatchPoint Franchise Consulting Network in 2006 with a mission of helping companies expand their franchise networks and improve their system profitability. That mission included improving the quality of new Franchisees coming into the system.
Advice is offered freely to franchise buyers by MatchPoint consultants and can be vital to you in making a better, prudent, buying decision. The advice offered by our consultants does not make us lawyers; it is there to help you with a high quality due diligence process. It is an effective hedge against the misrepresentation and fraud sometimes propagated by less than reputable business opportunity marketers.
MatchPoint consultants trained by Nigel Mayne know the red flags in the investment field. It takes the very few promoters that practice business fraud to taint the dream of an individual and their family.
That`s why seeking the independent advice of an expert franchising consultant is wise and invaluable from the start of your due diligence process.
